As you probably noticed, we disabled campaign View-Back Rate (VBR) this past week in order to do some back-end optimization work. It’s now live again and running faster than before. We calculate VBR based on return profile views (RPVs) that occur up to 7 days after the outbound visit, and don’t count Anonymous or Semi-Anonymous RPVs, which are ~1/3 of total.
As I wrote back in February, analyzing campaign VBR will guide you to a 2-5X increase your SearchQuant ROI, so please take advantage of the better, faster campaign VBR you now have.
